My adopted hometown got a facelift while I was gone.
Downtown Jersey City has been going gourmet and poofy for some time—certainly before I left, restaurants that serve upscale food had started to survive rather than tank within a year. Some still faltered, perhaps because they were too ahead of the curve and the potential audience wasn't quite here yet. I only managed a few Vietnamese sandwiches and some half-assed knitting lessons (it's a fact, I suck at knitting) before the banh mi store tanked and before the knitting cafe called it quits.
Late last week, I was running errands, getting printouts and faxing from PostNet, when I stumbled over something...how can I put this...ridiculous. A cupcake cafe. Here. Where once we were excited when a Subway sandwich shop opened up across from a grimy Chinese place that later became a mainstay Cuban restaurant, two blocks from a bodega and refrigerator shop which eventually became a popular restaurant and a coffee shop, respectively. This block once housed Whitegirl dress outlet and Cornucopia foods, two fantastic places so far ahead of their time, barely anyone even knows they once existed.
And here's what's funnier about the cupcake shop.
We have two. Why? Well, what are you going to do if one of them is closed? Doesn't every emerging neighborhood need two cupcake shops? And another attempt at a gourmet pet supply store? Sure, why not.
Downtown Jersey City has been going gourmet and poofy for some time—certainly before I left, restaurants that serve upscale food had started to survive rather than tank within a year. Some still faltered, perhaps because they were too ahead of the curve and the potential audience wasn't quite here yet. I only managed a few Vietnamese sandwiches and some half-assed knitting lessons (it's a fact, I suck at knitting) before the banh mi store tanked and before the knitting cafe called it quits.
Late last week, I was running errands, getting printouts and faxing from PostNet, when I stumbled over something...how can I put this...ridiculous. A cupcake cafe. Here. Where once we were excited when a Subway sandwich shop opened up across from a grimy Chinese place that later became a mainstay Cuban restaurant, two blocks from a bodega and refrigerator shop which eventually became a popular restaurant and a coffee shop, respectively. This block once housed Whitegirl dress outlet and Cornucopia foods, two fantastic places so far ahead of their time, barely anyone even knows they once existed.
And here's what's funnier about the cupcake shop.
We have two. Why? Well, what are you going to do if one of them is closed? Doesn't every emerging neighborhood need two cupcake shops? And another attempt at a gourmet pet supply store? Sure, why not.









